Coming off of the “unprecedented times” and workplace upheaval of the pandemic, co-working solution WeWork sought to help businesses reuinte in person. But what could possibly draw employees after months of work-from-home luxury? Only accommodations and amenities worth putting “real” pants on would do it.

In collaboration with the real estate and architecture marketing agency Visualhouse, my team at Tailored Ink provided the copy for more than 120 rebranded brochures. I oversaw the work as account and project manager, both writing copy and editing for a team of freelance copywriters. With each brochure, we helped WeWork stand out for their luxurious, thoughtfully designed spaces with all the comforts and perks members have come to love.

Below is one of the many brochures I wrote for The Wilson in Bethesda, Maryland.